How To Ensure That PPC Campaigns Stay Within Budget
Many companies invest heavily in pay-per-click (PPC) advertising and need to keep a close eye on it to ensure that both return on investment and budg...
How You Can Supplement your Content Strategy with AdWords
When you put a lot of effort into creating amazing content, you want a ton of people to see it. But how do you go about doing this? Sure, you can hire...
What Marketers Should Know About the New Google Brand Activate Initiative
Google dropped a bombshell at the recent Ad Age Digital Conference. It was at the annual event in New York that the company announced the Brand Activa...
Decisions that Lead to $400,000 in Affiliate Income (Part 1)
Disclosure: the goal of this article is to broaden your view on affiliate marketing so that you may see the big picture versus focusing on small scale...
Make the Most of the Clicks You’re Paying For
Pay-per-click advertising has the potential to be one of a business’ biggest money-making resource, but it must be used properly. All too often,...