Blogging is not only a great way to connect with your key audience, but it’s also a way to expand your marketing! Email marketing, if done correctly, can bring new clients to your company’s services or products. Not only that, but it can also keep your current clients up to date on new information. But how exactly can you create and mold those relationships by mixing blogging and email marketing?
Email Marketing Made Easy with Blogging
There are many ways that you can establish and maintain excellent relationships with your consumers. Whether you’ve been growing your marketing strategy for decades, or you’ve just finished up college with one of the best business majors, finding new resources is vital to growth! Turn your blend of blogging and marketing into profits with these five smart ways to mix blogging together with email marketing!
Social Media
Social media is an excellent platform to not only grow your profits but to extend the reach of your marketing online for practically no cost. You can actively engage with your clientele, promote brands or affiliate links, and most importantly, create traffic to your products, services, and blogs!
In addition to creating exciting new posts and informative content, you can also link back to your blogs to keep traffic going to your website. This can be done in a wide variety of ways.
- Links in content
- Biography links
- Social media buttons on the blog
- Content created specifically for blog
This will allow your free social media platforms to become an integral part of your earnings! Share a link on your Instagram, Twitter, or Facebook pages, and soon you’ll have increased traffic. All in all, you’ll allow more direct access to your website content, your blog, as well as have more people sign up for email lists!
Link Your Blogs and Your Emails Together!
This may seem like a no-brainer for most, but it is often an overlooked resource. Linking your blog with your email blast, as well as having people sign up for your email subscription from the blog. How you connect with your specific audience is extremely important. Not to mention how they choose to connect with YOU!
If you have customers that prefer your email subscriptions, then be certain to create links, or share your blog content within the periodical emails. Your mass email content can also be shared, or linked, in your blog as well.
Keep in mind that the quality of your list of subscribers matters and you need to always verify emails on it. Because if you send your newsletters to invalid email recipients, the bounces will grow and your sender’s account may be blocked.
Blog and Email Marketing Mirrors
Not only should your blog posts reflect the many ways that your product or service can be utilized best, but your email content should also reflect that as well. By having a plan of action for your email marketing and your blog, you can easily form content that can act as a mirror to one another.
Firstly, create a calendar for your content so that you can plan accordingly for your emails and your blog posts. Secondly, have your blogs and your email reflect one another, but not be EXACTLY the same. Find ways to make new points and fresh ideas with both communication platforms. Thirdly, and most importantly, allow for your content to be interactive!
This smart way to integrate your blog and email marketing techniques can be done very simply. If you’re blogging about how technology is reducing theft in retail stores, be certain to make the content of your email reflect how technology is changing the retail game. Not to mention linking back to the blog, and visa versa to the email.
Get Your FAQs Straight
An excellent way to boost your blog and email marketing relationship is to provide content that answers your consumers’ frequently asked questions! Don’t waste time pouring through question after questing, as well as answering them individually. You can simply create an interactive platform through your blog and email list.
You have several ways that you can approach your FAQs, as well as how you answer them. Here are a few ways you can put blend your blog and your email subscription to tackle those questions:
- Content Ideas: You can use the frequently asked questions to build content for both the blog and the email list. Here you can either make a series of posts, or simply even answer your most asked questions in a more thorough way!
- Q and A’s: If you don’t want each individual question to be a source of content, then you can interact with your target audience through a Q and A series. Here your blog can directly answer frequently asked questions, as well as your email list. This way your clientele is interacting with you and your products directly!
- Specific Answers: Another great way to mix blogging and email marketing is to have a few answers in the blog, as well as a few answers in the email blast! You can simply say something like “check out our blog for the answers to other burning questions!”, or “Sign up for our weekly emails to see more answers to your FAQ’s”, etc.
Not only can you use your frequently asked questions to create content for your email marketing, but you can easily integrate your blog in many ways. All in all, not answering those questions individually will save you time, and help make more content!
Keeping It All Balanced
Overall, one of the smartest ways to manage your email marketing is by creating a sense of balance! First, make sure your content is consistent. Second, make your blogs and emails have excellent topics and substance. Lastly, keep your customer well-informed without overwhelming them.
If you’re going to put out a weekly email that’s three pages long of information that’s too long. Perhaps if you have too many blog posts in the month, you annoy your audience. If you try to link too frequently to the blog/email subscription on social media, it can be overwhelming! It takes time, as well as feedback from your audience, to find just the right balance of email marketing! Don’t be afraid to try new things, but above all, keep it balanced!
The Five Smartest Ways to Make Blogging and Email Marketing Work for You!
By using these techniques, you can make your email marketing work for you! From using social media, to mirrored content, these tips are extremely useful. Not only that, but they will also help you to keep things balanced. Grow your profits by using these amazing techniques to mix blogging and email marketing together!
