Social Media and Marketing Automation Merge – What a Hoot!

HootSuite, the market leading social media management system, have entered into partnership with HubSpot, the world’s only all-in-one marketing software platform. This partnership connects social media to generating, managing and nurturing leads for the first time – finally closing the loop in social media marketing.

“Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform,” says Ryan Holmes, CEO of HootSuite Media, Inc.

“Through this partnership, the professional marketer can finally follow up with social media leads, nurture relationships in real time, and close deals easier than ever before.”

Social media automation allows marketing teams to deliver a consistent message to their customers across all social media platforms. Marketers can reach a larger audience while still managing their brand and delivering the same message. The biggest advantage to automation is that it allows you to schedule your messages to be posted at specific time on all your social media accounts. This saves your team time on having to manually post on each account and allows them to better allocate their time.

HootSuite allows you to view all your social media accounts in one dashboard and it provides you with analytics on how your campaigns are working in real time. For example, if you post on Twitter with a short link – HootSuite will provide analytics on the amount of clicks on that link. This helps your team assess if your text before the link was engaging enough to make them click on it.

HubSpot weaves into this seamlessly because it provides your marketing team with additional tools to improve your campaign quality. It provides a list of trending keywords that relate to the content in your social media posts to help your content be discovered. This will allow for constant improvement of your campaign messages and help your team remain ahead of competitors.

HubSpot also provides functionality that helps improve your SEO, increases lead generation, provides analytics to manage your leads and features email automation. Social media content that engages readers to click on your content will generously increase the amount of leads your company generates. This merge between social media and marketing will allow your company to gain more exposure and better assess the quality of their campaigns with analytics.

“We built HubSpot software to make marketing easier, and then expanded it by launching the world’s largest marketing software marketplace just under a year ago,” said Brian Halligan, CEO of HubSpot, the all-in-one marketing software provider. “Of 60+ apps we’ve seen, HootSuite is building one of the most exciting. Plugging social media management into HubSpot’s end-to-end marketing software makes social [media] accountable for generating leads, customers and true ROI.”

How do you keep your readers interested in your content without sounding like robot on every social media platform?

Here is a list of tips to consider when you’re creating your social media promotional plans:

1. Schedule your content at the right times. – Monitor what times of day people are reading your content and interact with your social media accounts. Schedule your posts at those times but make sure you schedule your posts ONLY when you can respond to the comments, replies, and mentions in a reasonable amount of time.
2. Diversify your content – Many of your followers are active on more than one social network so don’t bore them by posting the same content on every network. Leverage content that fits the requirements for each site. For example, Facebook allows longer posts so post engaging content that can be longer than Twitter’s 140 character limit.
3. Intrigue your readers – Create posts that make your readers want to click on your links to find out more. Read your article, find the most interesting fact and use that in your post. Posting this type of content will make your followers loyal to your brand because they will always expect interesting/engaging post if you’re consistent.
4. Set up notification alerts – Using automation can make your followers feel like they are receiving updates from a computer. Make sure to set up alerts for every time someone comments, replies or mentions your brand so that you can respond accordingly.

Combining social media and marketing automation will yield many benefits for your company because you will actually be able to assess the success of your campaigns with reliable analytics. Start using HootSuite and HubSpot to increase your readership and lead generation. Not only will you be meeting your goals but you will meet the needs of your readers by generating content that’s interesting.

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