4 Approaches to Writing Creative Guest Post Content

By Molly Borter

So you’ve found a site you would love to write a guest post for due to one of two reasons: it has a killer subject matter or it has a high domain and page authority. For those of you that have found a site because of reason number one, congratulations: content writing for this site should come naturally and effortlessly to you. Luckily, you are passionate (and fairly knowledgeable) about the topic, and soon your fingers will begin to flutter mindlessly over the keyboard until your perfect post is complete. You’ve also prospected correctly, because it’s all about seizing opportunities on sites that you are interested in. This will make you that much more excited to write a guest post for them and that much more adoring of the content.

For those of you seeking guest posts for reason number two, you have your work cut out for you. Although you should be looking for sites with subjects that you have a mild interest in, sometimes you find one with such a stellar Google standing that you cannot pass it up. So how do you create well-written content when you are not an enthusiast or expert in the subject? Bypass writer’s block and follow these suggestions to create original, creative content that’ll surely get your article posted.

Browse Existing Articles

This is the easiest step to brainstorming what you want to write about. Take your time on this, and really browse the site for previous articles written in the last two to three months. This will give you an idea of the recent trends on the site, and put into perspective what kind of article the site owner would like you to write; it also gives you a feel for the tone and length of the article. Use this approach simply as a stepping stone to spark your thoughts on possible subject matter, and look for holes in existing content that you could add your own commentary to.

Search a Keyword

Go to your favorite search engine and type in a common keyword that you see on the site. For example, if the site you want to write for specializes in outdoor activities, think about what you do know about the subject. Maybe you like to run or jog, so type “running tips” into your keyword search. By reading blogs and other resources about the subject, you might get an idea about what you want to write about. By no means do not attempt to rewrite existing content! Doing so is not only unethical, but you will lose credibility as the amazing guest poster you are. Make sure you create something completely new, never stolen or borrowed.

Think Outside the Box

Say you are writing for this site specializing in outdoor activities, and you are not into being active outdoors at all. What if you put your own spin on the subject, and offer suggestions for indoor sports and workout equipment as an alternative way to keep active on rainy and winter days. Make sure to keep an open mind, and provide your own perspective on the subject. Always think of new suggestions and pieces of advice you can give readers, even if you are asking them to think in a totally different way. Creating insightful, though-provoking content is always a plus.

Ask Around

Conduct a survey on a social media outlet of your choice asking a question or two about the subject. Hearing from others and their experiences might help you think of your own direct ties to the site. Taking polls and accepting suggestions will help you brainstorm your own anecdotes dealing with the subject (good or bad). Make sure to be as descriptive as possible, and possibly reflect on your experience by “looking back” from where you were then and where you are now. This will surely create original, fun, and easy-to-read content that you, the site owner, and online readers will be happy with.

Authored by Molly Borter

Molly Borter works as a writer from Indianapolis, IN, specializing in women’s socks and women’s sunglasses. In her free time, she enjoys spending time with her family, offering advice about SEO, and following the latest trends in women’s fashion, such as this fall’s knee socks craze.